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Mit dem grün, schwarz, blau und rot hingekritzelten Plakat für den Bic-Kugelschreiber gelingt ein grosser Wurf. Külling, international ausgezeichneter Werbegrafiker und Unternehmer, arbeitet über drei Generationen mit der Firma Wolfensberger zusammen. Genau in der Epoche des Farb-Offsetdrucks. Ruedi Külling. Konsumplakat für Bic-Kugelschreiber. 1964. Offsetdruck. Schweizerisches Nationalmuseum
Ruedi Külling. Advertising poster for Bic biros. 1964. Offset print. Swiss National Museum


Introduction for teachers

Upon request | fuehrungen@snm.admin.ch


Guided tours and workshops

Offerings for school groups from Switzerland are free of charge.

‘Typography, Colour, Print’ | Workshop for all grade levels | 2 hours

How is graphic art created? What makes a picture good? How do advertising posters work? What roles do colour, typography and printing method play? This workshop examines the diverse range of graphic products made by J. E. Wolfensberger AG and provides an understanding of lithography and offset printing. Working in the studio, we will create a cover for our own personal notebook.
The workshop is tailored according to grade level.
Cost of materials per class: CHF 50

‘Ideas Becoming Print’ | Guided tour for secondary school levels I and II | 1 hour

How is graphic art created? How do advertising posters work? What happens during the printing process? This tour looks at 110 years of pioneering art and advertising, the first art gallery in Zurich and the techniques of lithography and offset printing.

Workshop | all grade levels

Guided tours | secondary school levels I and II

Tours for grades 7 and higher | 1 hour

Information on READY TO PRINT. Art and advertising at Wolfensberger.

Materials for your visit to the exhibition. Download available here soon.

Self-guided visits to the museum

Visits to the Swiss National Museum by school groups require advance registration.

Information on READY TO PRINT. Art and advertising at Wolfensberger.

Materials for your visit to the exhibition. Download available here (PDF 195KB).

Information & registration

Tel. 044 218 65 04 (Mon – Fri 9 am – 12.30 pm) | fuehrungen@snm.admin.ch


Mit dem grün, schwarz, blau und rot hingekritzelten Plakat für den Bic-Kugelschreiber gelingt ein grosser Wurf. Külling, international ausgezeichneter Werbegrafiker und Unternehmer, arbeitet über drei Generationen mit der Firma Wolfensberger zusammen. Genau in der Epoche des Farb-Offsetdrucks. Ruedi Külling. Konsumplakat für Bic-Kugelschreiber. 1964. Offsetdruck. Schweizerisches Nationalmuseum
Ruedi Külling. Advertising poster for Bic biros. 1964. Offset print. Swiss National Museum